Planted Landscaping
A small, e-commerce, landscaping company that brings privacy trees and quality service directly to your doorstep.
PROJECT DESCRIPTION
The business was in need of a complete brand facelift. This included a modernized logo, business cards, printed instructional guides, multiple photoshoots, and a complete website overhaul.
ROLES
Art Director / Designer / Photographer
Create consistency in print documents
Revamp into an organic and simplified illustration
Modernize logo
Design Challenge
The business owner started the company in 2017 and focused on growth, ignoring branding. Seeing the state of the branding assets and being the business owner's sister, I decided to take the liberty of helping him rebrand late 2021. We spent many mornings together in the kitchen eating breakfast, brainstorming possibilities, researching fonts, and discussing the best plan of action. He was stubborn about wanting a script font, and I had to find a way to take his design constraints and develop a creative solution.
Website
New photos and design tweaks were needed to bring the entire project full circle.
