Via 313 Pizzeria

Via 313 is a Detroit-Style pizza joint that blasts rock music and has pizza that is “built right, to the last bite”. Their pizza is baked in a square pan, which is theorized to have originally housed a mechanic's spare parts. These past couple of years I have been moving the design theme towards a more industrial, retro car shop, that has got your back in a pinch. My goal with the brand was to make it feel like your local, go-to pizza shop, while maintaining professionalism and scalability,as this restaurant has been adding locations frequently.